MARTA launched a project to retrofit 10 existing bus shelters to support BoldVu® exterior-rated, high-bright, single-faced 72-inch LCD displays. These digital shelters sit in high-traffic Atlanta locations with clear visibility for both drivers and pedestrians. BACKGROUND Outfront Media wanted to unlock more revenue and flexibility from each shelter location. Digital placements let advertisers daypart campaigns,…
BoldVu® introduced its Generation 10 outdoor LCD display for media and advertising applications. The new product line includes 55-inch, 75-inch, 86-inch, and 98-inch models. BoldVu® optimized the platform to deliver 3500 nits in real outdoor environments. It also maintains image quality and luminance throughout its 10-year performance life. Bill Dunn, Chairman of BoldVu®, called the…
BoldVu®, the proven market leader in outdoor LCD media and advertising, has expanded its lineup of double-sided outdoor LCD displays. Customers can now choose 49”, 55”, 75”, 86”, and the new 98” models in either single- or double-sided configurations. This offer better match site requirements and makes the most of available space. BoldVu® designed these…
We talk a lot about building outdoor displays for harsh environments. Usually, that means extreme temperatures, wet weather, dirty air, and heavy public use. However, one report showed us a different kind of durability test. It featured a display hit by car that kept playing content after impact. That real-world example highlights how rugged and…
Outfront Media partnered with Turner Broadcasting and Mediavest, to bring streaming digital content into the New York City subway. The team rolled out ten 72-inch, portrait-format LCD displays in high-visibility mezzanine locations. This marks the first long-term digital deployment of its kind in that environment. Nominating Company: MRI; Alpharetta, Georgia Venue: Outfront Media (formerly CBS…
