Dust contamination has broken this LCD

What not to do when deploying outdoor displays

Most “outdoor” display solutions are high-bright monitors mounted inside pretty enclosures. Time and time again we see excess heat, loud cooling fans, dust ingress, internal condensation — all resulting in rising costs, and routine failure.

We design BoldVu® from the inside out, not the outside in.

MRI builds outdoor digital signage from an LCD cell outward specifically for long-term operation in the reality of harsh outdoor environments.

BoldVu® is a turnkey display solution
Don't put a LCD monitor in an enclosure and expect success.

The problem with typical outdoor displays

Many outdoor display systems are not truly prepared for the outdoors.

They are commercial monitors installed inside ventilated enclosures often designed by third-party fabricators. While these systems may appear beautiful new, the “monitor in a box” is not built for sustained outdoor exposure.

the inside of dirty kiosk
Unprotected electronics

Outdoor environments are unforgiving. Every additional off-the-shelf component creates another opportunity for failure.

  • Noisy case fans
  • Dirty, neglected air filters
  • Electronics choking on trapped heat
  • Internal condensation corroding electronics
  • Performance degrades quickly
  • Replacement costs mount
  • Downtime becomes a reality

More fans won’t solve the problem

Thermal management can’t be an afterthought. When the competition overheats, the standard solution is add additional cooling fans. More fans create:

  • More noise
  • More maintenance
  • More points of failure
  • More contaminants ingested
  • More power consumption
This totem has become a nuisance

Over time, many systems become so loud they generate complaints in pedestrian environments, retail centers, hospitality spaces, and mixed-use developments.

No outside air passes over internal electronics

We know what breaks a display, and we do something about it.

For decades, MRI engineers found the weak points in outdoor LCD displays and created solutions for each one. Our Software Team created a smart display that constantly monitors itself and alerts the network if something isn’t right.

We haven’t stopped innovating. MRI continues to make improvements to mitigate these fail points.

Monitored and VERIFIED IP66 Seal

Patented Thermal Management

Humidity Detection and Response

24/7 Reliability Lasting 10+ Years

Why IP66 Matters

The environment introduces constant exposure to contaminants that over time damage conventional display electronics. With BoldVu®, no outside air moves across the electronics, and there are no filters to replace.

IP [Ingress Protection]

6 [Dust tight]

6 [Protected against water jets from any direction]

LCD displays protected from dust and water

Dust, moisture, pollen, salt air, brake dust, humidity, and airborne debris can compromise cooling systems and internal electronics. A sealed display architecture helps eliminate these vulnerabilities while reducing maintenance requirements. Each BoldVu® Display continually monitors and verifies this seal, 24/7 for life, and will alert the network if something is awry.

Dirty air filter found behind a failed outdoor LCD

BoldVu® is Meant to be Seen

Advertisers need content visibility throughout the day, not just under ideal conditions.

BoldVu® Displays combine bright performance, optical enhancements, and thermal management. Technologies used to maintain image clarity and visibility in direct sunlight.

Off-Angle Viewing

Wider visibility mean more impressions!

BoldVu® Displays are low reflection and highly viewable off-axis.

two women interact with a touch screen kiosk with a mall directory

BoldVu® Reduces Operational Costs

Every service call impacts uptime, labor costs, and customer experience.

We design BoldVu® Outdoor Displays to reduce ongoing maintenance by maximizing electrical efficiency, protecting the LCD cell, and simplifying long-term operation.


Experience the Difference

Outdoor digital signage built for the real world, not pieced together. We’ll challenge anybody in the industry. Please get in touch to learn the pros/cons of going with the standard solution. Don’t believe us? Let us prove it.

Engineered for Demanding Outdoor Applications

BoldVu® Displays deploy across environments where reliability, visibility, and durability are critical.

Street Furniture & Transit

Smart Cities

Mixed Use Properties

Stadiums & Arenas

University Campuses

EV Charging Stations