BoldVu®, the proven market leader in outdoor LCD media and advertising, has expanded its lineup of double-sided outdoor LCD displays. Customers can now choose 49”, 55”, 75”, 86”, and the new 98” models in either single- or double-sided configurations. This offer better match site requirements and makes the most of available space.
BoldVu® designed these double-sided units as true integrated systems, not two single-sided cabinets bolted together. That approach delivered a solution that’s about 40% thinner. Also, it is more power efficient than back-to-back assemblies. These models measure only about 10” from face to face for an ultra-compact footprint.
“The first digital LCD displays multiplied the advertising slots available in a single real-estate location from 1 static poster to 6-8 digital advertisements on an advertising loop,” said Bill Dunn, Founder and CEO of MRI, the engineering and manufacturing arm behind BoldVu®. “Now, we can offer ultra-thin, double-sided displays for mounting in the same location but with the ability to provide digital advertising on each display face getting more bang for the buck”.
In major metro areas like New York, Chicago, and London, advertising real estate stays limited and expensive. In those environments, a double-sided digital display often creates a stronger business case than a single-sided unit. According to Peter Kaszycki, VP of Business Developement “We are seeing a significant increase in the deployment of double-sided units in major markets as digital advertising is becoming more widely accepted and becoming the new norm.” BoldVu® backs that investment with a 10+ year performance life—roughly twice what most providers deliver. This makes either single- or double-sided BoldVu® displays an easy long-term choice.
BoldVu® also engineered these double-sided systems to share the patented CoolVu® Thermal Management system, power supplies, and other electronics. By sharing components, BoldVu® reduces thickness, lowers power draw, and trims overall cost while keeping the design compact and sleek.