Here’s a list of questions to consider before getting too far along in a digital display project:
- Are there any permits needed for installing or operating digital displays?
- The display and mounting structure need to be designed for wind loads. Are there any local requirements for gale-force winds?
- Does the mounting need to be certified and stamped by a Professional Engineer?
- Are union laborers or safety personnel required for installation or service?
- Will installation require any road closures or detours?
- How is power to be supplied to the display? Does new power need to be pulled?
- What is the cellular network service like for the area?
- Are there any restrictions on full-motion video content in the city?
- What are the restrictions relative to type and frequency of content transitions?
- What codes or ordinances are there for auto-dimming or shutdown at night?
These questions all impact the development and schedule of a display rollout and could have significant cost implications for your project. They might also greatly influence the type of display you decide to purchase and use in your network.
A few years back we worked on a project in New York City that saved our client over $2 Million because our displays did not require new power to be pulled at the installation sites. That made a lot of people happy.