Digital displays present advertising, promotions, and information in a vivid, flexible format. They also let teams update content without replacing static poster graphics after hours. However, advanced technology can create more service points in the field.
Traditionally, a qualified technician must visit the site when a digital display has a problem. The technician removes the entire display from its mounting location. Then, the team installs a spare or replacement unit. The faulty display returns to a warehouse or manufacturer for repair.
Until recently, most digital displays forced this service model. Manufacturers did not design those displays for in-field service. They also did not engineer them for repairs in a fixed mounting position.
Service Costs Can Be High
This service model can create high costs. Many displays sit in locations that crews cannot easily access. Some sites also require union labor or specialized technicians. Outdoor service calls can cost more than $10,000.
That total may include labor, safety personnel, logistics, and operational disruption. Indoor applications usually cost less. However, teams still need people, lifts, and time. Display owners should calculate true operating expenses before installation.
A low purchase price can look attractive at first. However, operating costs can quickly exceed the original equipment cost. Service access should play a major role in display planning.
SAM® (Service Access Module)
BoldVu® includes a patented feature that simplifies in-field digital display service. We call it SAM®, or Service Access Module. SAM® lets technicians access critical components in the field. They can complete service without removing the display from its mounting position.
This feature helps reduce operating costs and field service expenses. It also eliminates many costs tied to full display removal and replacement. SAM® can especially benefit high-traffic public installations.
In those locations, crews often have limited access windows. Removal and re-mounting can also create major service costs. With SAM®, teams can service displays faster and with less disruption.