Summary: The Hidden Cost of Power in DOOH Digital Signage

When investing in digital signage, companies often focus on hardware, installation, and maintenance. But one of the biggest overlooked costs is power, both the cost of installation and ongoing energy consumption.

BoldVu®: Engineered for Energy Efficiency

BoldVu® displays by MRI are designed to consume up to 50% less power than competitors while maintaining industry-leading brightness and durability. This is achieved through:

  • High-Efficiency LCDs & Backlights – Optimized optical transmission and mini-LED technology for reduced power draw.
  • Dynamic Backlight Dimming – Enhancing contrast while cutting energy use by an additional 15-20%.
  • Advanced Thermal Management (CoolVu®) – Eliminates the need for air filters and minimizes heat buildup, reducing cooling power demands.

Why Power Efficiency Matters

The cost to install new power infrastructure for a digital sign can range from $20,000 to over $100,000 per location. BoldVu®‘s low power consumption often allows installation using existing power infrastructure, significantly cutting upfront costs.

For sites requiring new power, BoldVu® demands smaller wiring and lower amperage than competitors, reducing installation expenses. One project using BoldVu® across 100 sites saved $2.5 million in installation costs by eliminating the need for upgraded power.

Smart Power Management: Lower Costs, Higher Reliability

BoldVu® features AmpVu®, VoltVu®, and WattVu® technologies for real-time power monitoring and dynamic load adjustment. These ensure:

  • Continuous operation during voltage fluctuations
  • Prevention of costly circuit breaker trips
  • Remote diagnostics and performance monitoring

Operators receive instant alerts for abnormal conditions, allowing for remote troubleshooting and proactive maintenance—minimizing downtime and protecting ad revenue.

The Bottom Line: Maximize ROI with BoldVu®

Investing in energy-efficient signage reduces the Total Cost of Ownership (TCO) while improving network reliability. With 99.99% uptime, BoldVu® displays deliver uninterrupted ad campaigns, ensuring higher revenue and advertiser trust.

Want to cut costs and optimize your signage network? Let’s talk about how BoldVu® can help you maximize efficiency and performance. Contact us today.

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